We interviewed 15 people to find out whether our ideas for our music video would be effective with out target audience. Once of the most useful questions was finding out who were people's main music icons. Beyonce and Ed Sheeran came out on top, which I thought was brilliant as we have studied and taken much inspiration from their music videos. After our first band let us down, we wanted to find out whether the track we were on with our second idea would be effective and popular. We found out that music videos are just as important as any other adverts as they are everywhere, and often an artists first video will determine how successful they are. This added the pressure but we were excited that our ideas seemed to be the most popular.
The questionnaire also helped us realise how important album work is, and has made us determined to include photo taking on our filming day to try and capture the best shot possible for our artist. The internet seemed to be the most popular way for our target audience to access music, so any adverts we make must be compatible with websites etc, as it is realistic to want to advertise in as many places as possible.
The questionnaire has allowed us connect to the audience more by allowing us to put their feedback into our ideas and into our final video.
We felt we collected a good amount of data to do with music videos from a good amount of people, with a range of ages but mostly we asked those in our target audience age between 15 and 20. Overall this questionnaire was very useful to collect information about the way that music videos and artist are perceived and accepted, and gave us a clearer direction on how to advertise our music video and how important it is to collect images to use on our day of filming.
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