Editing

It was important for us to take photos of our progress during editing, to keep track of what we are doing and to show the changes that we we applied to our video throughout editing. 

We knew straight away that we wanted a fade out to black at the end of the video and played around with the different effects that we could put at the end once we knew which clip we would have at the end of the video. You can see this above. 

 

To show off our skills in the editing room, we decided to time lapse part of our footage that we took in the car of the guitar. This worked really well as it meant we could include the whole clip but keep it within the theme of the video, which was short and snappy clips one after another. Time lapsing this clip created variety, and showed off the landscape which we were in. It was also an interesting shot as you could see the guitar in the main shot, but also the reflection of the artist in the wing mirror. It was hard for me to stay out of shot in the mirror, but I managed it and was very pleased with the result. 

We liked the time lapse shots so much that we decided we wanted to use one of them frames as one of our pullouts in the album. To the left you can see the original shot, which we then edited to enhance it's appeal. We wanted to use this shot straight from the video as we liked the link between the album and the video to be as close as possible.

The picture above shows our development of the narrative part of our video. You can see we wanted several different clips of the clips to open up with, however this came with some difficulties as the wind in each clip was very loud and different in each clip. To fix this, and create some continuity, we separated the sound from the footage, and changed the settings to decrease the wind noise, but keep the sound of the waves which we wanted to have. For continuity, we lengthened the sound of the middle clip so that the wave noises sounded like they carried on continuously from one clip to another.

 

Promotional Poster

 

This was our original layout for our poster promoting our video. We had everything lined in the centre to begin with as it was automatic for us to do that. We had also included the android and itunes logos as posters often have these to show that the single is available on these devices, and we wanted ours to look as realistic as possible.  This photo was chosen as our poster as it links with the video. We liked the way that Alina was mid air, as it represents the lighthearted tone of the song. It works well as the background of the photo is Weston Pier, which is the setting of the video. As well, the lighting on this photolooks amazing and makes the sea look very magical, which is what we tried to portray throughout the video.

 

Once we considered the poster further, we learnt about the Rule Of Three, which starts with the title to the left, the inage in the centre and release date at the bottom right. This, apparently, is the standard layout for promotional posters, and we really liked the way the image was the centre of the poster. It's a simple layout, which is what we wanted.

We put the release date in white at the bottom of the poster, rather than black, as the background was too dark to have it in black. This ended up working out really well as I think that it makes the date stand out even more, and it's what you want the reader to remember.

We used the same font of writing in our posters, front cover and back cover as this makes it a continuous, recognisable theme for our artist.

At the bottom right hand corner, we included the android and itunes logos. We made them as small as we could but made sure they were still recognisable as it's important for the reader of the poster to know where the song is available to download and on which devices. We moved the iTunes logo to be undernath the Android one as it was longer, and they fitted in nicely on top of each toher, and don't take up too much space or take the reader's attentionaway from the main aspects of the poster.