Here is one of the first presentations where we analysed a chosen music video in relation to our chosen genre. By this point we knew we would be creating an indie-pop styled video, a perfect example of an indie-pop artist is Ed Sheeran so we analysed his video in relation to Goodwin's theory. This gave us a basic, but good understand of this genre and what was popular, it also inspired us to look into creating a narrative based video, which is a recurring theme of Sheeran's videos. We also liked the fact that this is one of the first video's Sheeran appears in for longer than a single shot, and are now debating whether to go down more of a typical pop video route and having the artists in shot throughout the video, as we are proud of the band and want to promote them and their image as much as we can as directors.
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