The beginning

At the beginning of the year, we were told that our brief for A2 Media was to create a music video in our chosen genre. We straight away had to find a band that wrote original songs with no copyright on them yet. Luckily for us, Amy knows an indie-pop styled band who's songs we both love, so we messaged them asking if they would like to be involved in this project, and we had a very enthusiastic response from them.

Genre
Indie Pop is the most up and coming genre in the current day music industry. This means that there are loads of new ideas for videos being released every day, which is great for us to analyse but makes it slightly harder to come up with an original idea. We started brainstorming straight after watching what we thought were our favourite indie pop songs/videos. This included Ed Sheeran, Coldplay, Two Door Cinema Club, Kodaline, Marina and The Diamonds, Arctic Monkeys, Ella Eyre, Lana Del Rey and Noah and the Whale.

Ideas
Immediately we came up with ideas relating to video's such as 'A Team' by Ed Sheeran, which is a narrative based. We liked this idea but in the end we agreed on going down a more pop route, with having the artists in shot throughout the video, such as The 1975 do in their video 'Heart out'. However we were also inspired by the black and white filter throughout the A Team video, which made us consider using a filter such as sepia over certain shots in the video. Eventually we agreed that we would decide or apply these filters in the editing stage of our video, but it was very encouraging to know we had so many ideas at the early stage.